16 June 2014

Durban July with Forever New **Giveaway**

Partying with new friends, ogling extravagant fashion, betting on Pocket Power and frolicking in the winner’s circle; I attach very fond memories to the Durban July. I attended the event in July 2009, so I had only just turned 19. Wide-eyed and bushy-tailed, I flew down to Durban from Johannesburg for the weekend. Sitting in my seat watching the ladies carry their huge hat cases onto the plane was a fabulous moment. After landing I remember how distinctly warmer Durban was in comparison to Johannesburg despite the fact that it was the middle of winter. My friends wore slops when they picked me up from the airport. Bless you Durban!

On the morning of the event, I had such fun getting ready. The theme that year was ‘The Games We Play’ so my outfit was inspired by a deck of cards. I wore a black bandage dress with cut-out detail and gorgeous red heels. I did the best I could with the dismal selection of stores operating at the time. You see, one of my favourite stores, Forever New only launched in South Africa later that year. Since then, Forever New has become my go-to store for chic, classic items that exude sophistication and class. Throughout each of their collections, glamour and femininity take centre stage.

Speaking of centre stage, the theme for this year’s Durban July is set as ‘The Big Screen’. I’ll bet Forever New is where you will find the perfect Hollywood-inspired outfit to strut at the races. Choose from a vast array of classic silhouettes such as shift dresses, tailored pants and sleek collarless coats. Whatever you choose you are bound to be a showstopper. If I were to attend the event this year, I would channel Keira Knightley’s green Atonement number with items mostly from Forever New’s latest collection, Paris Belle.

*Not from the Paris Belle Collection. 
Currently marked down from R499

Salivating? Well, you could win a R1 000 Forever New Gift Card to purchase the perfect Durban July outfit. Just tweet why Forever New is the perfect outfit destination for the Durban July using the hashtag #ForeverNew@theDBNJuly. The competition will run until 22 June. Good luck and enjoy the Durban July 2014!


  1. Stunning giveaway holding thumbs one of my all time favorite shops

    1. Thanks for entering Stephanie. Holding thumbs for you too!

  2. Oh how im dreaming of this!! It would make my year yaseera khan

  3. Holding thumbs. My sister is attending. This will be a "perfect" gift for an amazing woman in my life. :)

  4. rehana seedat email:dseedat@telkomsa.net. Holding thumbs! Have tweeted @rehanaseedat

  5. Thanks for entering everybody! I'm holding thumbs! X

  6. its the last day for this fabulous competition eekkk :D :D :D :D


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